Nitya Biswas former name was Ruche & Hues. Its was story when ruche meets hues, in which Nitya Mittal Biswas, the Head Designer started designing her first collection in January 2015. The story of a woman who embarked on a path to achieve her dream and validate what she envisioned through her work, came to life with the formation of Ruche & Hues, a flagship brand of NI Designs, in July 2015. In January 2017 Nitya decide to dedicate this brand and call it by her initials- Nitya Biswas
Nitya Biswas creates glamorous embellished handbags and fashion accessories for women who love to dress up for every small or big occasion in their life. Each piece has been designed, handcrafted and developed with delicate and intricate handwork. Our artisans have years of embroidery skills and experience to give a face to complex design.
In Nitya’s words, "My collection is my answer to make local and intricate handwork go global. It completes our inherent hunger for fashion and makes exclusive merchandise available to the masses. NB products are exquisite and a hallmark of luxury, designed for fashion-forward trend setters!” The brand is destined to be a global one since day one and is an emerging pioneer in the luxury fashion & glamour space. The owner was overwhelmed with the response the label received within one year of its launch and focused further on expansion and international markets, like Project Women' Magic FW16 & New York Fashion Week SS'17.
The company was born out of a woman’s desire to fulfil other women’s desires and the merchandise and designs mirror the notion. These accessories were aimed to make women feel better than they already do, look prettier than they already do and make them feel exquisite.
In the last year Nitya Biswas has gone from a new brand into an accessories company that has a strong and ever-growing customer base.
With numerous showrooms and representation across Europe, Asia and America the brand is steadily making its space in the international fashion fraternity. Positive digital and print coverage in Vogue UK, Vogue USA, Volition Magazine (LA), House of Coco Magazine, Harper’s Bazaar, City Magazine and Asia Biz has also garnered publicity for the label and made it a women’s go-to for extravagant accessories.
Nitya Biswas is all about designs, patterns, textures, bags, trends, and et al. Today we are only beginning to make this dream a reality working on every element of managing a fashion label. Nitya Biswas envisions to be a pioneer in luxury fashion and glamour!