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So, now that our product line was sorted and we knew where all we will be shipping, we started working on the packaging. As we had read, that the product and the experience that comes with it is everything in the business of ecommerce!
So, we shortlisted a few vendors and gave them all a mock sample to prepare.
A lot of issues came up, the material, colour, size, primary and secondary packaging decision, and so on. We didnt know so much was involved when everything else was ready! But we eventually realized, that the packaging has to be as important as the product we were selling. And thank god for that, we totally love the end result.
From numerous rounds of samplings, and deciding from corrugated, to cardboard, to paper quality, the priniting technique, to branding on secondary packaging, we worked on everything minutely and think we got it right.
So now we have a self magnet close black cardboard box, covered with layers of black velvet inside to secure the product. The box has our branding in gold leafing on the outside and on the inside. We love it, and hope our customers will love it too :)
We didnt know if customers would like it, so we also decided to include a thank you note that urges them to share their experience with our bag!
We are all set and excited!